At Charles I worked across event branding, motion, employer branding and campaign storytelling — translating complex ideas into clear and engaging visuals across multiple marketing touchpoints.
Brand experiences, motion and campaign storytelling for one of Europe’s leading conversational commerce platforms.
My role:
Visual Designer
Andrei Frolov
Research · Product Concept
Visual & Brand Direction
Brand • Motion • 3D • Marketing Campaigns
My role:
Visual Designer
Brand • Motion • 3D • Marketing Campaigns
Creating Charles’ presence for one of Europe’s biggest marketing events in 2024.
Charles shared the booth with Mawave and the task was to make it feel connected to the full space but still clearly Charles.
Creating Charles’ presence for one of Europe’s biggest marketing events in 2024.
Charles shared the booth with Mawave and the task was to make it feel connected to the full space but still clearly Charles.
I started by exploring directions that could balance both — fitting into the shared booth while giving Charles its own visual character.
I started by exploring directions that could balance both — fitting into the shared booth while giving Charles its own visual character.
Later the visual style shifted into darker tones and that’s when I came up with the token idea: floating shapes with charles’ feature icons that represented different capabilities of the tool. This direction became the main theme of the booth.
Later the visual style shifted into darker tones and that’s when I came up with the token idea: floating shapes with charles’ feature icons that represented different capabilities of the tool. This direction became the main theme of the booth.
I developed the concept and carried it across motion, spatial graphics, and supporting event visuals.
The final booth brought Charles’ digital brand into a physical space in a way that felt more distinctive and alive.
Working with Andrei was an absolute pleasure. He brought fresh ideas, high-quality visuals and a calm, professional approach to every challenge. His ability to translate our event concepts into engaging 3D and motion designs made a huge difference in how our brand was perceived at the event.
— Carolina Verone, Senior Field Marketing Manager
I created the award entry video and shaped the narrative around the project’s concept, mechanics and impact. The project received both D&AD and Webby recognition.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
I created the award entry video and shaped the narrative around the project’s concept, mechanics and impact. The project received both D&AD and Webby recognition.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
Hiring Campaign Videos - employer branding in a format native to the charles’ culture.
I built the campaign around the UI of a WhatsApp. I’ve developed the format and designed the video series to communicate company’s culture in a clear, human and recognizable way.
As an outcome I built a more ownable hiring campaign that connected employer branding directly to the product ecosystem charles is built around.
Hiring Campaign Videos - employer branding in a format native
to the charles’ culture.
I built the campaign around the UI of a WhatsApp. I’ve developed the format and designed the video series to communicate company’s culture in a clear, human and recognizable way.
As an outcome I built a more ownable hiring campaign that connected
employer branding directly to the product ecosystem charles is built around.
Webinar Promo Video
A promotional video for charles’ educational webinars aimed at teaching businesses how to use conversational commerce tools effectively.
At Charles I worked across event branding, motion, employer branding and campaign storytelling — translating complex ideas into clear and engaging visuals across multiple marketing touchpoints.
Brand experiences, motion and campaign storytelling for one of Europe’s leading conversational commerce platforms.
My role:
Visual Designer
Brand • Motion • 3D • Marketing Campaigns
My role:
Visual Designer
Brand • Motion • 3D • Marketing Campaigns
Creating Charles’ presence for one of Europe’s biggest marketing events in 2024.
Charles shared the booth with Mawave and the task was to make it feel connected to the full space but still clearly Charles.
I started by exploring directions that could balance both — fitting into the shared booth while giving Charles its own visual character.
Later the visual style shifted into darker tones and that’s when I came up with the token idea: floating shapes with charles’ feature icons that represented different capabilities of the tool. This direction became the main theme of the booth.
I developed the concept and carried it across motion, spatial graphics, and supporting event visuals.
The final booth brought Charles’ digital brand into a physical space in a way that felt more distinctive and alive.
Working with Andrei was an absolute pleasure. He brought fresh ideas, high-quality visuals and a calm, professional approach to every challenge. His ability to translate our event concepts into engaging 3D and motion designs made a huge difference in how our brand was perceived at the event.
— Carolina Verone, Senior Field Marketing Manager
I created the award entry video and shaped the narrative around the project’s concept, mechanics and impact. The project received both D&AD and Webby recognition.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
I created the award entry video and shaped the narrative around the project’s concept, mechanics and impact. The project received both D&AD and Webby recognition.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
Hiring Campaign Videos - employer branding
in a format native to the charles’ culture.
I built the campaign around the UI of a WhatsApp. I’ve developed the format and designed the video series to communicate company’s culture in a clear, human and recognizable way.
As an outcome I built a more ownable hiring campaign that connected employer branding directly to the product ecosystem charles
is built around.
Webinar Promo Video
A promotional video for charles’ educational webinars aimed at teaching businesses how to use conversational commerce tools effectively.
At Charles I worked across event branding, motion, employer branding and campaign storytelling — translating complex ideas into clear and engaging visuals across multiple marketing touchpoints.
Brand experiences, motion and campaign storytelling for one of Europe’s leading conversational commerce platforms.
My role:
Visual Designer
Brand • Motion • 3D • Marketing Campaigns
My role:
Visual Designer
Brand • Motion • 3D • Marketing Campaigns
Creating Charles’ presence for one of Europe’s biggest marketing events in 2024.
Charles shared the booth with Mawave and the task was to make it feel connected to the full space but still clearly Charles.
I started by exploring directions that could balance both — fitting into the shared booth while giving Charles its own visual character.
Later the visual style shifted into darker tones and that’s when I came up with the token idea: floating shapes with charles’ feature icons that represented different capabilities of the tool. This direction became the main theme of the booth.
I developed the concept and carried it across motion, spatial graphics, and supporting event visuals.
The final booth brought Charles’ digital brand into a physical space in a way that felt more distinctive and alive.
Working with Andrei was an absolute pleasure. He brought fresh ideas, high-quality visuals and a calm, professional approach to every challenge. His ability to translate our event concepts into engaging 3D and motion designs made a huge difference in how our brand was perceived at the event.
— Carolina Verone, Senior Field Marketing Manager
I created the award entry video and shaped the narrative around the project’s concept, mechanics and impact. The project received both D&AD and Webby recognition.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
I created the award entry video and shaped the narrative around the project’s concept, mechanics and impact. The project received both D&AD and Webby recognition.
WWF: Tree of Hope Awards Entry Video
Tree of Hope is a WhatsApp-based interactive experience created by Charles for WWF to raise awareness of the ecological challenges facing German forests.
Hiring Campaign Videos - employer branding in a format
native to the charles’ culture.
I built the campaign around the UI of a WhatsApp. I’ve developed the format and designed the video series to communicate company’s culture in a clear, human and recognizable way.
As an outcome I built a more ownable hiring campaign that connected employer branding directly to the product ecosystem charles is built around.
Webinar Promo Video
A promotional video for charles’ educational
webinars aimed at teaching businesses how to
use conversational commerce tools effectively.