A shared event booth for charles and Mawave, designed to give both brands strong visibility while working within real production and budget limits.
The concept evolved into a buildable system: visible from a distance, flexible across surfaces and centred around the token motif.
Tokens became the key visual device: small carriers of product value, each linked to a charles feature or tool.
The system extended from 3D renders into the real event: booth graphics, talks, social recaps and branded moments.
— Carolina Verone
Senior Field Marketing Manager
